Back in 2019, Eindhoven


11.00 - 11.15


By the chairman

11.15 - 12.00

Revolutionizing B2B: taking your business online
Language: English

Yoav Kutner is one of the founders of the platform Magento, an eCommerce platform that is used by hundreds of thousands of web shops worldwide. Since 2015, Yoav has focused on the development of a new eCommerce platform that is built specifically for B2B commerce.


In this keynote session Yoav will tell you more about the importance of having multiple sales channels. What are the trends in B2B Commerce and what is needed to make B2B commerce a success, now and in the future? In addition, he goes into B2C and B2B by showing where they match, but also where they differ.


Yoav Kutners' keynote session will give you an inspiring insight into the present and the future of B2B Commerce.


Speaker: Yoav Kutner​ l OroInc.

12.00 - 12.30

B2B eCommerce in practise - Case study Game World
Language: Dutch

The choice to get started with eCommerce has been made and the plans for a new platform are being forged. But what exactly does process look like? What do you have to think about and what choices do you have to make during the project?


In this session Rick van Loon presents the case study of '' Game World '', a total supplier of games, and a distributor of various product groups.


In the past year Rick has worked on the implementation of a new B2B eCommerce webshop for Game World. This interactive session you will tell you more about how this project has been lead, which choices have been made and which challenges have come up.

Speaker: Rick van Loon l Game World

12.30 - 13.00

Augmented Reality: a perfect product representation

Language: Dutch

Augmented Reality is gaining ground in the world around us. People use their smartphones to see how new furniture would suit their livingrooms, measure the surface of their floors or scan various components to find out what the finished product should look like. 


In B2B too, there are many possibilities for AR. Virtually place a new machine in the production hall of your clients, scan products to follow specific manual, or demonstrate 3d models live at conferences.  


Selling products in AR might seem far away, but the AR technique is getting more advanced by the day. Learn about the newest possibilities in the digital world of B2B today, to make sure your enterprise will be able to stay on top of its game for the years to come.

Speaker: Natasja Paulssen l Dutch Rose Media

13.00 - 14.00

Lunch and Expo

Ask your questions to the speakers, view the latest B2B (e)Commerce solutions and meet other B2B experts.

14.00 - 14.30

Stimulating B2B conversions with relevant content marketing
Language: Dutch 


Content marketing in B2B eCommerce is all about relevance. Relevance starts with insight into the buyer journey. What questions do you have to answer and which barriers need to be solved? How do you you keep your (potential) buyers on your website and ensure that they proceed to follow-up transactions? 


On the basis of practical examples you will learn how web shop visitors get the best experience. Also, you will you see how the growth hacking method helps to continuously optimise conversion rates on your web shop.

Spreaker: Coen van Delft l SpotONvision

14.30 - 15.00

Focus on your customer journey with B2B product information
Language: English

In B2B you often deal with large quantities of products. How do you ensure that your customers have easy access to information about products in all sales channels?


PIM, which stands for Product Information Management, is increasingly being used to track and update large quantities of product information via one central and well-organized system. This enables companies to distribute all this product information to all different sales channels easily.


In this session Tanguy Meriadec discusses the importance of product data in B2B omnichannel eCommerce strategies. Whether you're dealing with webshops, printed media, 1-on-1 marketing, chatbots or marketplaces, this session you will teach you how to make a difference with high-quality product information.

Speaker: Tanguy Meriadec l Akeneo

15.00 - 15.30

Short Break

15.30 - 16.00

Better sales results by using your sales channels effectively
Language: Dutch

B2B commerce processes can be very complex. Multiple sales channels, warehouses, returns policies, price agreements with customers and more. How do you deal with these processes? How do you ensure that your stock is always up to date; and how do you manage all orders in sales channels?


This session looks at an omni-channel company that operates both in the B2C and in the B2B market. On the basis of examples, this case shows how flexible back-office processes enable an optimal conversion strategy.

Speaker: Falco van der Maden l Marello

16.00 - 16.45

Your strategy for a successful B2B eCommerce implementation​
Language: Dutch

Is your organization considering to use eCommerce in sales? Or do you think your company can get more profit from the current eCommerce strategy? How can you handle the transformation? And what steps do you take?


Martin van Dam from Group7 tells you more about his experiences with the implementation of commerce strategies. He has spent the last 15 years in eCommerce transformations for companies such as Heineken, Deli XL and Transavia.


Martin helps companies generate more sales with an omnichannel market approach. In his session he will tell more about creating a solid online strategy. He shows you how strategies can be built up from the customer experience, and how you can ensure support from the entire organization.


Attend this session and learn how companies that have undergone the digital transformation benefit from their new (online) strategy.

Speaker: Martin van Dam l Group7

16.45- 18.00

Networking Drinks

There is plenty to talk about,  join a nice drink to end the day well.