Event - December 10, 2026 | Eindhoven - Strijp-S - Donna
Increasing Conversion in B2B Commerce
Your B2B webshop is up and running, but is it delivering what you expect from it? And what happens when soon not only people, but also AI agents are searching, comparing, and ordering on behalf of your customers? During 'Conversie verhogen in B2B Commerce', experts and entrepreneurs share what works in practice. No sales pitches, just real cases and an open conversation with peers.
Registration form
Increasing Conversion in B2B Commerce
Sign up for 'Increasing Conversion in B2B Commerce'. Participation is free, and the number of spots is limited.
When and where
Thursday, December 10, 2026, 6:00 PM to 9:30 PM
Donna, Strijp-S, Philitelaan 57, 5617 AK Eindhoven
Includes dinner and drinks. Participation is free.
Who it's for
Directors, commercial managers, and e-commerce leads at manufacturers, wholesalers, and distributors. With or without a webshop.
What you'll take away
Insight into where your customers drop off and how that is costing you revenue
A real-world example of a company that brought its order channels together
A realistic picture of what AI agents are going to change in B2B procurement
Agenda
6:00 PM Doors open and dinner
6:40 PM Welcome and opening
6:55 PM Where conversion leaks in B2B
7:20 PM Case study
7:40 PM Break
7:55 PM What AI is changing in B2B procurement
8:15 PM Q&A
8:35 PM Drinks
Speaker
Falco van der Maden has been helping companies with B2B commerce since 2008. In that time, he has spoken with hundreds of manufacturers and wholesalers about their order processes, and builds platforms that bring together ordering, inventory, and customer information.